Sr. Ux Designer
linkedin.com/in/sofiadipietro-uxui/
+54 9 2616248559
Mendoza, Arg
Quick view
UX Designer specialized in scalable, user-centered solutions for complex ecosystems. Experienced in fintech, crypto, and financial products, with expertise in research, prototyping, accessibility, design systems, and cross-functional collaboration. Passionate about innovation in gamified experiences, AI, and emerging technologies.
How i work
My work
Work Experience
SR. UX Designer
2024 - Present
Mercado Libre
— In 2024, I transitioned from working on crypto products to leading design for Cuenta Remunerada, establishing myself as a design referent with a systemic, long-term product vision. I led complex initiatives across regions (MLA and MLM), deepened my involvement in research, explored AI tools for ideation, and promoted cross-team collaboration with Legal, KYC, Onboarding, and Product. I also mentored peers, ensured clear handoffs, and helped shape both product outcomes and team culture.
— In 2025, I worked on Fondo Propio, a project where Mercado Pago became the official administrator of its investment fund (previously managed by Banco Industrial – BIND). This involved redesigning the entire experience for individual users, legal entities, and underage investors.
— Reached and impacted over 20 million users in Mercado Pago app.
— A key challenge was updating the outdated "Embargos" flow, as Mercado Pago now had to inform users with court-ordered debt that their funds were being withheld. We focused on delivering useful information and empathetic guidance in a highly sensitive legal context.
Selected Projects
Sr. ux dESIGNER
2023
Mercado Libre
— In 2023, I moved into a more strategic design role — focusing on product evolution, impact analysis, and aligning cross-team priorities. I integrated data into my process, improved handoff quality, and shifted from delivering new features to refining existing experiences with a long-term, systemic mindset.
Selected Projects
SSR. ux dESIGNER
2021 - 2023
Mercado Libre
— Worked on UX design for crypto products in a fast-paced, highly regulated environment. Led end-to-end feature design (Cripto, Transfer Out), drove improvements through research and metrics, and collaborated with dev, legal, and business teams to deliver scalable, user-centered experiences.
— Impacted 1M+ crypto users across 3 countries (Brasil, México, Chile).
Selected Projects
JR UX Designer and tutor
2020
Aldibs software factory and Coderhouse
— Participated in the design of user experience and interfaces for various web and app projects, including Beuty, RedMercosur, AMA, Flexsales, Surtech, and RTO.
— Collaborated closely with developers to ensure alignment between design and implementation, maintaining an agile and communicative workflow.
— Tutored a UX/UI design course, guiding 15–16 students through the end-to-end design process. Provided feedback, supported Design Thinking workshops, and encouraged autonomy and collaboration throughout their project development.
Selected Projects
Graphic design
2019 - present
Red Silvestre agency and Freelance
— Designed and supervised print and digital assets, including signage, ads, brochures, editorial covers, and social media content. Delivered visually consistent materials across formats, with custom illustrations and animated GIFs for campaigns.
— Explored and experimented with various visual techniques — including lettering, illustration, and photography — as part of an ongoing journey to expand my creative skills.
Selected Projects
Skills & Tools
UX strategy
Design systems
Interaction design
Prototyping
User research
Accessibility
Usability testing
A/B testing
Wireframing
Agile methodologies.
Journey mapping

Figma

Photoshop

Illustrator

Adobe firely

Chatgpt
Languages
English
Spanish
Education & Certificates
Universidad Nacional de Cuyo
Graphic Design - 2013/2018
Coderhouse
UX Design - 2019
Coderhouse
Web Development - 2020
Somos Edison
Advanced Ux Onboarding - 2022
Coffe Talks - Passport Roving Language Studio
Nivel B2 in English - 2023
Links
+54 9 2616248559
