Sofía Di Pietro

Sofía

Di Pietro

Sofía

Di Pietro

Sr. Ux Designer

linkedin.com/in/sofiadipietro-uxui/

+54 9 2616248559

Mendoza, Arg

Quick view

UX Designer specialized in scalable, user-centered solutions for complex ecosystems. Experienced in fintech, crypto, and financial products, with expertise in research, prototyping, accessibility, design systems, and cross-functional collaboration. Passionate about innovation in gamified experiences, AI, and emerging technologies.

How i work

Work Experience

SR. UX Designer

2024 - Present

Mercado Libre

In 2024, I transitioned from working on crypto products to leading design for Cuenta Remunerada, establishing myself as a design referent with a systemic, long-term product vision. I led complex initiatives across regions (MLA and MLM), deepened my involvement in research, explored AI tools for ideation, and promoted cross-team collaboration with Legal, KYC, Onboarding, and Product. I also mentored peers, ensured clear handoffs, and helped shape both product outcomes and team culture.

In 2025, I worked on Fondo Propio, a project where Mercado Pago became the official administrator of its investment fund (previously managed by Banco Industrial – BIND). This involved redesigning the entire experience for individual users, legal entities, and underage investors.

Reached and impacted over 20 million users in Mercado Pago app.

A key challenge was updating the outdated "Embargos" flow, as Mercado Pago now had to inform users with court-ordered debt that their funds were being withheld. We focused on delivering useful information and empathetic guidance in a highly sensitive legal context.

Sr. ux dESIGNER

2023

Mercado Libre

In 2023, I moved into a more strategic design role — focusing on product evolution, impact analysis, and aligning cross-team priorities. I integrated data into my process, improved handoff quality, and shifted from delivering new features to refining existing experiences with a long-term, systemic mindset.

Selected Projects

SSR. ux dESIGNER

2021 - 2023

Mercado Libre

Worked on UX design for crypto products in a fast-paced, highly regulated environment. Led end-to-end feature design (Cripto, Transfer Out), drove improvements through research and metrics, and collaborated with dev, legal, and business teams to deliver scalable, user-centered experiences.

Impacted 1M+ crypto users across 3 countries (Brasil, México, Chile).

JR UX Designer and tutor

2020

Aldibs software factory and Coderhouse

Participated in the design of user experience and interfaces for various web and app projects, including Beuty, RedMercosur, AMA, Flexsales, Surtech, and RTO.

Collaborated closely with developers to ensure alignment between design and implementation, maintaining an agile and communicative workflow.

Tutored a UX/UI design course, guiding 15–16 students through the end-to-end design process. Provided feedback, supported Design Thinking workshops, and encouraged autonomy and collaboration throughout their project development.

Graphic design

2019 - present

Red Silvestre agency and Freelance

Designed and supervised print and digital assets, including signage, ads, brochures, editorial covers, and social media content. Delivered visually consistent materials across formats, with custom illustrations and animated GIFs for campaigns.

Explored and experimented with various visual techniques — including lettering, illustration, and photography — as part of an ongoing journey to expand my creative skills.

Skills & Tools

UX strategy

Design systems

Interaction design

Prototyping

User research

Accessibility

Usability testing

A/B testing

Wireframing

Agile methodologies.

Journey mapping

Figma

Photoshop

Illustrator

Adobe firely

Chatgpt

Languages

English

Spanish

Education & Certificates

Universidad Nacional de Cuyo

Graphic Design - 2013/2018

Coderhouse

UX Design - 2019

Coderhouse

Web Development - 2020

Somos Edison

Advanced Ux Onboarding - 2022

Coffe Talks - Passport Roving Language Studio

Nivel B2 in English - 2023

Links

unsplash.com/@reddfrancisco